English Language

The Amoeba Design Association (ADA) was founded in 1971. It is known as Taiwan Amoeba Design Association (TADA) today.

TADA was the first design association founded in Taiwan and was initially consisted of students in the National Taiwan Academy of Arts, now is known as the National Taiwan University of Arts. It is the second oldest design association merely next to the Graphic Design Association of the Republic of China. TADA is the first design association to have interaction with design/artists associations in South Korea and Japan. It successfully introduces the artist association from Japan and the Korea Industrial Artists Association from South Korea to the Graphic Design Association of the Republic of China to hold many associated exhibitions titled “Asian Designers’ Exhibition.”
TADA’s frequent exhibitions of arts and design influenced other fine art/design groups tremendously. These avant-garde style of the art and design exhibitions provided different perspectives in such a relatively conservative design atmosphere in Taiwan from 1970 to 1990.

In 1990’s, TADA hosted and participated in various design exhibitions such as the “Asia Graphic Design Exchange” in 1991 and 1994, the “KOREA and CHINA Graphic Exchange” in 1994 and 1995, the “ICOGRADA International Poster Design Exhibition” in 1997, …etc. All of these design exhibitions not only provided fruitful design information to general public but also fertilized the field of design in Taiwan.

In 2000’s, TADA has put efforts to improve its services on the following six areas: the design education, design policy, designers’ promotion, design exhibition, design research, and international exchanges. With the fulfillment of the six approaches, TADA hopes make better contributions to serve both national and international design societies. The ultimate goal is to fulfill the implementation of design and everyday life.

Chinese Language

1970年代以後，台灣的社會隨著工、商業的高度發展，設計的相關活動也隨之增加很多，而1971年「變形蟲設計協會」的成立，開啟了台灣1970年代之後美術設計發展的序幕。

「設計」是把預期目的和觀念透過美術的涵意與技術加以具體化、實體化的手段，它的本質是人們對將要進行的經濟建設活動的先期所進行之藝術化的設想和計劃。設計是有目的的創造行為，美術是著重在個人情感的抒發，而兩者是相輔相成。在早期的台灣設計者大多都是美術相關背景，隨者時代的演進，慢慢發展出現今台灣社會的設計環境。而今，文化創意已成國家競爭的重點產業之ㄧ「設計」更是濫觴。

「變形蟲設計協會」是台灣第一個以學生組成的設計團體，變形蟲設計協會成立時間久遠，以

2011世界設計博覽會【交鋒】- Part 2

2011臺北世界設計大會，
精讀細研。

2011世界設計博覽會【交鋒】- Part 1

2011設計年簡報，精讀細研。

上海世博會攻略(一)